All Innovative Nordic companies and scientific bodies want and need international visibility – exports are essential but getting the innovations out into the markets is increasingly challenging.
In today’s hyper-connected world, Nordic companies and scientific bodies face a critical challenge: how to stand out on the global stage amid a flood of information and competing voices.
Traditional approaches like English-language press releases crafted by communication departments and media PR firms have their place, but they often fall short of delivering the focused international visibility Nordic innovators truly deserve. We established www.forumNordic.com, which is a purpose-built platform for the unique strengths and ambitions of Nordic companies and Nordic science and technology bodies.
forumNordic offers something that generic English press releases simply can’t match: a dedicated, community-driven hub where Nordic companies, researchers, and institutions can connect, share, and amplify their work with a global audience already interested in the region’s innovation ecosystem.
Unlike broad media blasts that risk getting lost in the noise, forumNordic creates a niche spotlight, drawing eyes specifically on Nordic breakthroughs and building a network of engaged stakeholders who understand and value the context behind the news.
One major advantage is the platform’s ability to bypass the usual gatekeepers and delays of traditional media channels. Press releases often have to pass through layers of editorial filters and compete for attention against unrelated stories, limiting their reach and impact. forumNordic lets Nordic companies and scientific bodies publish directly, ensuring their message lands unfiltered and timely in front of industry peers, potential partners, investors, and policymakers who follow the platform for exactly this kind of content.
Moreover, forumNordic leverages the power of Nordic collaboration and cultural affinity. The platform is designed to reflect the region’s values of openness, transparency, and community engagement. This fosters a more authentic and ongoing conversation rather than one-off announcements. Organizations can build lasting visibility by sharing updates, research findings, event details, and thought leadership that resonate with a receptive and relevant audience, something that often gets lost in the transactional nature of press releases.
SEO and discoverability also play a crucial role. forumNordic’s specialized focus means it ranks highly for searches related to Nordic innovation, robotics, digital health, and other key sectors. This niche positioning drives organic traffic from people actively seeking information on the region’s technological advances, rather than casting a wide net hoping to catch incidental attention. In contrast, English-language press releases, dispersed across general media outlets, often rely heavily on paid distribution and may not sustain long-term visibility.
Finally, the cost-effectiveness of forumNordic is hard to overlook. English press releases involve expensive agency fees, translation costs, and distribution charges. forumNordic provides a streamlined alternative that democratizes access to international visibility without sacrificing quality or reach. For startups and academic institutions with limited budgets, this can be a game changer.
In sum, while English-language press releases remain a useful tool in the communication arsenal, Nordic companies and scientific bodies looking to maximize international visibility should seriously consider www.forumNordic.com. Its tailored audience, authentic engagement, multimedia capabilities, and cost efficiency create an environment where Nordic innovation can genuinely shine on the world stage—without getting lost in the crowd. For the region’s vibrant ecosystem, forumNordic is more than a platform; it’s the future of how Nordic excellence is shared with the world.
Read our study here at this link:
