Finnish software company Basemark secures $23.9 million to revolutionize car technology with augmented reality (AR).
Basemark, a leading provider of automotive graphics and autonomous driving software solutions, announced a significant $23.9 million further funding round in 2024 led by ETF Partners, with funding also coming from Finnish Industry Investment (Tesi), Constructor Capital, a single family office based in Zürich, Business Finland, the European Innovation Council, and private investors.
A Track Record of Innovation
Founded in 2015, Basemark has established itself as a key player in the automotive software space. Their growth trajectory is impressive, exceeding $10 million in revenue within a few years. Major car manufacturers and chipmakers rely on their advanced graphics and autonomous driving software solutions.
The Future is Augmented
The 2024 funding empowers Basemark to leverage its AR technology with new overlays computer-generated images onto the real world, offering a plethora of potential applications in the driver’s seat. By harnessing the power of AI, Basemark’s AR system empowers car companies to develop immersive and informative AR experiences for drivers, efficiently and at scale.
Global Expansion on the Horizon
The new investment also allows Basemark sets to expand its reach in key markets in Europe and the United States. Additionally, they aim to penetrate new territories in Asia, including Japan, China, and South Korea. Their goal is to equip car manufacturers with the tools to create AR-enhanced vehicles and advance the development of AR software for automotive applications.
Conclusion
Basemark’s commitment to AR innovation position them as a leading force in shaping the future of automotive software. Their technology promises to revolutionize the driving experience by offering augmented assistance and safety features through a seamless integration of the real and virtual worlds.
